Objective: Migrate the corporate site from Wordpress to Webflow.
Context: Talkiatry is growing exponentially in the United States and their Wordpress site was giving them a lot of headaches so they were looking to move to a more modern platform like Webflow.
What I did: I did research and schemes to get to know the users and the customers: interviews, surveys, workshops, customer journeys, personas, etc. Then I did some benchmarks, brainstormings and moodboards with the client to define the aesthetic and functional direction. Then I sketched lo-fi wireframes, checking that each page and each functionality meets the agreed objectives (for users and client). Next stage was to design in hi-fi and implement those designs in Webflow. Finally I connected with CMS and Finseet and improved the performance of the page.
Achievements: Talkiatry now has a nice and fast website. The metrics compared to the original version in Wordpress improved significantly.
Client: Talkiatry via Addbutter
Role: UX/UI Designer and Webflow Developer (freelance)
Year: 2022
Duration: 4 months
